Bridging the Gap Between Haircare Brands and Salons: 5 Ways to Improve the Booking Process
Did you know that a consumer might go through up to 9 decision-making steps before even searching for a hair appointment?
💡 Understanding these steps can be a game-changer for professional haircare brands and partner salons.
Don’t underestimate the value of guiding customers toward a decision that’s right for them — whether it’s about their lifestyle, desired change, or preferences.
In our latest walk-through of the modern consumer journey, we share insights and data on how to improve the hair appointment booking experience.
Top 5 tips to optimize your hair services booking process:
🔎 Ad targeting is a staple of e-commerce, but hair services are still a largely untapped market.
🔎 Merchandise services by packaging Trends/Looks into easily bookable options, giving customers clarity on what they’ll get in the salon.
🔎 Build customer confidence by engaging with them before their visit — send out “how to prepare” guides or tips.
🔎 Streamline booking from social media to salon — make it seamless to go from inspiration to appointment with direct booking links.
🔎 Leverage the ‘e-commerce of hair services’ to help haircare brands engage with consumers on behalf of salons.
📊 Ready to dive into more insights? Let us know in the comments how you’re optimizing your booking process!
